About Simumatik

Our Story

Simumatik AB was born in 2018, and since then has been developing innovative software solutions that release the full potential of the cloud. To date, the company has grown to a team made up of Programmers, Product Developers, Engineers and Marketing professionals. The team have deep knowledge and experience in core automation technologies and robotic applications.

As a company, Simumatik has over 20 years of experience in developing virtual commissioning tools for next generation machine builders in industry and education. The headquarters are located in the Science Park Skövde, Sweden.

Our Values Company Culture

Our values are a key part of our company culture and how we conduct business:


We operate in an environmentally sustainable way and we’re passionate about creating efficiencies and sustainability for our customers.


We are constantly thinking about how we can improve as a business and what we provide to our customers.


We believe collaboration, listening to each other and openness is the recipe for success.


We support one another and give the trust and autonomy needed to excel.

Customers who we serve

Simumatik aims to support two clear customer segments. The first are educational institutions, including teachers and students, that want to take advantage of digital models to learn in automation areas, like PLC programming, robotics, mechatronics or even basic electricity and pneumatic courses. The Simumatik Platform can be used as a complement to the actual course and also facilitates distance education and empowers creativity.

The second includes system integrators, OEMs and manufacturing companies that need the support of digital tools to increase their productivity and effectiveness. Our customers can develop and virtually deploy efficient and sustainable solutions, implement energy optimization, carry out operator training, and improve their control software using digital models. We offer an affordable solution that can be adapted to different customer segments and provide enough flexibility to solve many of the actual challenges in the industry.

Our Team

Maria Ganebäck, CEO

Maria received a Bachelor’s degree in Automation from the University of Skövde in 1998. Throughout her career, she has worked in leadership roles in the consulting industry and has been involved in starting companies.

Maria has experience in the process industry, automotive sector, and manufacturing industry. With experience in leadership roles in the consulting industry, Maria has knowledge of project management, business relationships, and strategic decision-making.

Mikel Ayani, CTO

Mikel obtained a MSc in Industrial Automation and Electronics from Mondragon University in 2006. During his career, he has worked at several international companies as a Control and Simulation Engineer. Mikel has experience in R&D departments, logistics, aerospace, the automotive industry and wind-power.

In 2010 he moved to Sweden and worked as a consultant for Volvo group and later as a lecturer and researcher at the University of Skövde. He has developed his own emulation software used in his research in collaboration with industry and various educational institutions. He is actively involved in industrial courses, research articles and conferences and congress about emulation and digital twins.

Rajvir Singh, Mechatronics Engineer

Rajvir obtained a Master of Science degree in Mechatronics from the University of Siegen in 2018.

Rajvir works with Content Creation, Social Media, as well as providing Support and Training for both new and experienced users.

Aron Hugoson, Mechanical Engineer

Aron’s education is in Mechanical Engineering, graduating with a Bachelor’s degree from University of Skövde in 2020.

Aron works with modelling systems and components in the Simumatik platform for consultancy projects, as well as providing customer support.

Daniel Eriksson, Production Engineer

Daniel holds a Bachelor’s degree in Production Engineering, graduating from the University of Skövde in 2021.

Daniel works as a sales engineer, focusing on customer satisfaction and supporting new customers.

John Soderberg, Front End Developer

John holds a Bachelor’s degree in web development, graduating from the University of Skövde in 2020.

John is part of the platform development team, working on new features and improving customer experience.

Karl Johansson, Programmer

Karl holds a Bachelor’s degree in Web Development, graduating from the University of Skövde in 2017.

Karl works both on the frontend and backend, performing support on the system as needed.

Marcus Barstorp, Programmer

Marcus holds a Bachelor’s degree in Computer Science, graduating from the University of Skövde in 2011.

Marcus is responsible for back-end programming, IT infrastructure and cloud-based applications.